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Bumbershoot 2024
2,428 fans came to life for the planet.
Presented by Yerba Madre
Jun 21 - Aug 16, 2024
Fans entered for the chance to win a deluxe weekend for two at Bumbershoot Arts and Music Festival in Seattle. Entering was never one-and-done. Every environmental action earned points, and every 5 points earned another entry. That turned a giveaway into 141,123 entries and 4,592 actions taken, an average of 58 entries per person.
Out of 2,428 entrants nationwide, Jacqueline took home the deluxe Bumbershoot weekend for two. Proof that a Yerba Madre summer reaches all the way from Seattle to the East Coast.
Then they leaned all the way in: 2,428 entrants racked up 141,123 entries across 1,343 ZIP codes and all 50 states, chasing one deluxe weekend in Seattle.
Entrants in all 50 states · Washington led the way, right in Bumbershoot's backyard
Yerba Madre was the presenting sponsor and the reason to enter, front and center for all 2,428 entrants across every touchpoint of the summer.
58 entries per person on average. This was an audience choosing to engage with the brand again and again, all summer long.
Environmentally minded music fans nationwide, the exact community that already lives Yerba Madre's regenerative mission.
Environment America has one mission: to restore and protect the natural world. Its members across the United States put grassroots support behind research and advocacy for clean air, clean water, clean energy, wildlife and open spaces, and a livable climate. Every action fans took to earn entries was an action for that mission, a natural extension of the forests and communities Yerba Madre works to regenerate at its own source.
A prize fans love, a brand they believe in, and a full summer of environmental action carrying your name to a national audience. Bumbershoot 2024 is one example of what is possible. Let's talk about what the next one looks like, built bigger and around your goals.
